Tuesday, January 3, 2012

Business Outlook for Austin: Hopeful or Hopeless?

Readers of mine know I recently moved from Taos New Mexico to Austin Texas (August 2011) and on the first day of 2012, I rose early to retrieve my Austin American-Statesman newspaper. Even though I love online blogging—well offering my opinion, I still like the feel of a real newspaper in my hand on Sunday mornings with a cup of coffee by my side and my yellow lab P.T. at my feet. P.T.’s name is really Paper Towel and it’s not because he had a hard time being house trained, but that’s another blog post for another day!

Anyway, the Austin American–Statesman pointed out in 2012, Austin jobs will grow stronger in the Technology, Entertainment and Real Estate field. I’m sure Gary Dinges, the guy who wrote the article, “The Year Ahead” got a lot of nasty emails from folks who said, “Hey, none of those fields are my forte! What now Mr. Dinges, huh?”

Let’s be a little realistic here, especially if you are still looking for a job after a long, long time.

Technology – Sure you may not know how to build a microchip on your own, but with Intel around Austin, you can probably be trained and help with assembly. What about administrative positions? Are you a project manager? Can’t you manage a team no matter what they do? Even if you get your foot in at the bottom in the mail room at a place like Intel, you’re in so to speak and getting in is what it’s all about.

Entertainment – Mr. Dinges said this field would rise because of how many films and TV shows are shot in and around the Austin area and he’s right. You may not be the star of a new sitcom or movie, but what about a lighting job, a runner, a stand in or an extra who doesn’t speak but gets to hang around the fun filming all day. What about construction, building, hammering, etc.? There are also assistants to producers and actors and if you know the Austin area don’t shy away and apply for these jobs! Heck, the even need catering and drivers!

Real Estate – Real estate is still in a slump in and around Austin but Austin (Texas really) is one of the few states where mortgage assumptions are on the rise and you don’t have to be a Realtor to get involved. You can assume a mortgage and assign it to another and ask for a high down payment. There are plenty of law firms around Texas that deal with these mortgage assumptions and closings so call around—it’s not all about buying or investing in real estate! Drive some neighborhoods and look for sign, for sale by owner and inquire!

So, for those of you who have already boo-hooed Mr. Dinges, he’s right you know. A particular field has more than one “area” of jobs and all sorts of skills are needs so buck up, see what’s out there, hit the street, lean your resume to the job area you want and let me know how well you did!

Finally, by the by, auto sales are on the rise says Automotive News and if you can sell ice to an Eskimo, almost any car dealer will train sales people so there, that’s just one more opportunity.

Live in Austin and looking for a job and think you can’t get one? Think again all of you living in and around Austin! 2012 Could be your year!

1 comment:

  1. I love how you always take those lemons and turn them into lemonade! (Just be careful about trying to sell the lemonade unless you have a state license to hawk it; remember what happened to all those enterprising children this summer.) Seriously, you make an excellent point...there are still jobs out there for the people who are willing to do them.